Press and media
Information for journalists and writers covering tarot, modern spirituality, or what happens when you point AI at a century-old tradition.
The short version
- 78paths.com is a family-run tarot site based in Somerset, England, live since May 2026.
- A free single-card reading every day: no login, no ads, no catch.
- Full membership is £5.99 a month for every spread, saved reading history, premium deck art and AI readings. The big psychic lines charge £5 to £15 for a single reading.
- We hand-mapped thousands of readings from the original Golden Dawn texts, then built Fia, our AI reader, to work from that hand-made corpus.
- The founder has spent more than 15 years as an IT analyst and contractor for FTSE 100 companies, and built 78Paths with the family.
The story
78Paths is what happened when a career's worth of corporate IT skills met the family's favourite subject. The family loved tarot; the founder had spent years building systems and mapping data for large companies. Those skills were pointed at a very old tradition: thousands of readings mapped by hand from the original Golden Dawn source texts, card by card, position by position.
Fia, the site's AI reader, was built on top of that corpus. When she reads, she works from the family's hand-crafted interpretations rather than whatever the open internet says about tarot. Visitors choose Fia or classic readings on every draw, and the daily single-card reading stays free for everyone.
What we can speak about
- Why tarot keeps growing, especially with younger audiences
- Building an AI on historical occult texts: what worked and what didn't
- Secular tarot, and the cards as a thinking and journaling tool
- Running a small, ad-free subscription business ethically
- Learning tarot from scratch as an adult
- Small-business AI, built at home in Somerset
Citable resources
- Tarot statistics: sourced numbers on the tarot boom, free to cite with a link.
- Birth card calculator: an interactive tool your readers can try.
- Card meanings encyclopedia: all 78 cards.
- The free daily reading: what most of our visitors come for.
Contact
Email [email protected] and mention you're press: we reply quickly. Photos, screenshots and interviews (phone or video, UK hours) are available on request.